There is no denying that video is the most effective of all the visual content. That is the reason why most businesses choose videos for marketing. Videos are powerful marketing tools as they can engage the audience’s interest and convey the message in a short span.
More so, there are different types of videos you can opt for, either branding, promotional, or demonstration-like product and service tutorials. One type of video that fits all the purposes of video animation.
Utilizing video animation for any purpose is a good decision for a business. Having said that, video animation itself doesn’t guarantee perfect results. What ensures that video animation will work wonders for you is excellent video creation and acquiring the services of expert video animation service providers. Now you don’t have to hassle yourself to know what to look for in a video animation service provider. We bring you the perfect guide to enhance your nitty-gritty video animation service.
Understand Your Video Animation Needs
Start with yourself. What is the reason why you need a video animation service? This would help you define your goals. Maybe you want to increase your brand awareness, promote a new product launch, create tutorials, or just provide some information. Defining your goals is a necessary part of the process. It would help you know what sort of video animation you should choose that complements your goal attainment.
1. Types of Video Animation
When it comes to what sort of video animation you should choose, There are several types of video animation. While there are an abundance of video animation types, this doesn’t necessarily mean that you should opt for any. Choose the one that aligns with your message, tone, purpose, and budget. Here are the types of videos you need to know about:
● Motion Graphics: These are animated videos that have both graphics and text in motion. Moreover, motion graphics are preferable for explainer and informational videos, presenting the ideas in coherent, clear, and minimalistic ways.
● 3D: These are 3-dimensional videos that have motion pictures. This means that the object in the videos is in motion. Adding to this, the object or picture motion increases the detail orientation of the video. These videos are also visually pleasing and easy to understand. Hence, these videos are preferable for product demos, tutorials, and branding.
● Whiteboard Animation: These videos are embedded on colorful backgrounds, which are often white. Whiteboard animations are effective when used as explainer videos. If you want to explain and provide comprehensive ideas or tell the benefits of your product and service to your audience, then these videos are perfect.
● Typography Animation: These are the videos consisting of text and numbers that are in motion. Typography animation is the right fit for informational videos that are data-oriented. Moreover, complex graphical statistics become easier to understand with these videos.
2. Budgeting
At the end of this phase, set out your budgets for the video animation services. Your budgeted expenditure would determine what type of video animation you should choose. Following this, a tip for you is that if you are getting high-quality animated videos, don’t hesitate to invest a few extra bucks.
Whom to Choose for Video Animation Services
Multiple options are already on the market if you want to look for a video animation service provider. These are as follows:
● Freelancer: Opting for a freelancer for video animation is a preferable option for small and medium-scale businesses, but only considering the cost factor. However, freelance video animators are cost-effective, and they can’t ensure premium service quality. Moreover, communication issues are also common with freelancers, mainly due to language barriers. Lastly, freelancers are only good for small-scale projects.
● Agencies: Choosing an agency for video animation services is the best bet you can make. They have professionalized expertise in video animation, technical and talented animators and designers, and cutting-edge software. By availing video services from agencies, you’ll be getting top-notch quality animation.
● DIY: You can skip both freelancers and agencies by doing video animation yourself. There are software and tools that can help you create video animations. More so, this is the most cost-effective method. However, it is not preferable unless you have the artistic and technical aptitude of a video animator.
What to Look for in a Video Animation Service Provider
Opting for a suitable video animation service provider is a process where you need to consider many factors. The most crucial factors are as follows:
1. Portfolio Assessment
Whatever video animation service provider you choose, have a look at their service portfolio. Have a look through their video animation and the clients they have worked for. This would give you a knack for the relevant skills that video animation service providers can help you with.
2. Testimonials
To ensure the authenticity and reliability of the video animation service provided, you should also take a look at their testimonials and reviews. Most service providers often proudly portray their testimonials on their websites; however, to get genuine reviews and testimonials, you should do your own research to validate good reviews and testimonials.
3. Communication
Video animation is a process where you have a lot of communication with your service provider. Henceforth, choose a service provider that has an effective communication channel, is readily available for quick chats, and provides updates continuously throughout the process.
4. Pricing
Most of your focus would be on pricing. Hence, as you choose a video animation service provider, ensure that the pricing fits within your budget. More so, if they provide value for money, how could you do so? Simple; just look at their service and pricing catalog. By doing so, you would get an idea of what service you would be getting for your services.
Conclusion
Lastly, finding the right partner for video animation is daunting. The complexity adds up when you have to conduct different assessments on the basis of the service provided. Checking every video animation service provider one by one on various facets such as pricing, portfolio, and communication can be time-consuming, but don’t you worry, we have found the right match for you, Design Mania.
Design Mania is a prominent video animation service provider. Their talented animators and designers would make pixel-perfect animations for your business. More so, they provide their customers with numerous services; any type of animation you need, they can provide. Hence, we can help you achieve any purpose and message it well with video animation. So do subscribe to their services and build brand awareness, demonstrate, or promote like a pro with Design Mania’s video animation services.