Social media has become a dominant force in shaping trends, amplifying brand messages, and connecting creators with their audiences. For Travis Scott, social media has played a pivotal role in the massive success of his merchandise, turning it into a cultural sensation. By leveraging platforms like Instagram, Twitter, and TikTok, Travis Scott has created a marketing ecosystem that ensures his merch reaches millions of fans worldwide. The strategic use of social media has transformed his merchandise drops into events that generate excitement, drive demand, and establish his brand’s identity as a fusion of music, art, and fashion.